About Us

She has paved the streets of Beverly Hills with pink diamonds and has now set her sights on America's favorite style icon with the BarbieTM Rocks by Layna and Alan Friedman jewelry collection. Layna Silvagni Friedman's sophisticated sense of style inspired by American glamour with an Italian flair, and more than 15 years experience working with some of the world's rarest jewels, makes her the perfect ambassador to introduce BarbieTM to the world of fine jewelry. Inspired by a shared love of all things Barbie® with her daughter Nicole-Juliet, Layna dreamed of giving girls of all ages a peek inside the ultimate jewelry collection, reflecting a modern day interpretation of Barbie® doll's fun spirit and glamorous fashion sense.

With Layna's ongoing commitment to philanthropy, five percent of the proceeds from each sale of the Barbie Rocks collection is donated to CAAF (Children Affected by Aids Foundation).